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  • About Us

    Industry Proven with Market Strength.

    Chief Automotive Technologies® was founded in 1972 in Grand Island, Nebraska, USA. Chief® was the first U.S. structural repair equipment manufacturer to attain the distinction of 9001 Certification! ISO 9001 is a standard that designates quality assurance in product design, production, installation and service after the sale. Six locations around the world, and representation in 48 countries on five continents. We understands that success depends upon constant focus on product quality, innovation and exceptional customer service. We align our people and financial resources, and develop metrics to attain our objectives on a daily basis. Chief will continue to strive to understand our markets and adapt to them, but our core philosophy – to serve our customers and shareholders – will not be compromised.

    Elektron & Chief Automotive offer collision repair shops a total repair solution. We supply equipment to diagnose and identify collision damage, repair the damage through pulling the frame, replacing parts or welding, and document that the vehicle was returned to the original manufacturer’s specifications. The level of sophistication Elektron welders offer goes beyond just melting two metals together. Data reporting on weld strength, automatic tool recognition and similar technologies provides repair technicians with more time to repair and less worry about ever-changing demands on the collision industry. You’ll be happier that vehicles are being repaired faster with better results and in turn, making your shop more profitable.

    What This Means To You

    Quite simply, it means more choices. Now you can get Chief quality in a wide selection of product configurations for all sized jobs and shops. Plus you can customize your selection to fit your current needs while leaving the door open to enhance your product as your business grows.

    Competitive Pricing. Added Value

    More Choices. Higher Quality. Value Pricing. These reasons alone have prompted thousands of body shop professionals to make Chief their sole source of collision-repair equipment. And when you look at the “big picture” in terms of what Chief provides before, during and after the sale, the differences will astound you.


    Chief Automotive Technologies
    996 Industrial Drive
    Madison, IN 47250

    Phone: 800-445-9262
    Fax: 866-275-0173

    Support Information

    Customer Support
    Phone: 800-445-9262 Option 2
    Fax: 866-275-0173

    Tech Support
    Phone: 800-445-9262 Option 1

    What We're All About

    • Perceive customers's real needs and provide products and services to meet or exceed those needs.
    • Provide better products and services than our competitors
    • Invest to maintain a competitive advantage
    • Expect a fair price for the value our products and services provide

    OEM / Partners

    Chief acts as a virtual partner with OEM’s

    Learn More

    ISO Certification

    Chief Automotive Technologies® was the first

    Learn More

    Compare and Choose

    Chief offers the most extensive line of pulling, measuring, anchoring and vehicle specification products in the industry, but we realize that different shops have different needs.
    As a result, Chief continues to aggressively develop and launch innovative products that enable shops of all shapes and sizes to become more productive and successful.

    Ready to step up? To find out more, contact your
    Chief representative
    today at


    Chief Automotive Technologies, a Vehicle Service Group (VSG) brand, is one of the world’s largest manufacturers of high-quality collision repair products and services, including frame-pulling equipment, vehicle anchoring systems, computerized measuring systems, and vehicle frame specifications. Chief is also a leading provider of comprehensive training on structural analysis, repair and collision theory.

    OEM / Major Account Partners

    Chief® and/or Elektron® partners with OEM’s and major collision repair providers worldwide, and is proud to be their preferred equipment supplier for collision-repair products and services. Chief® and/or Elektron® is proud to partner with OEM's worldwide to aid in their success through ongoing collision-repair training, vehicle frame specification development and new innovative repair techniques.

    Chief® and/or Elektron® acts as a virtual partner with OEM’s, working directly with their Technology Centers on the design and development of current – and future – vehicle collision repair and component replacement processes, including:

    • Development of vehicle collision repair systems, processes and equipment
    • Design and development of the most comprehensive set of vehicle frame and structural specifications in the world
    • Development of advanced vehicle repair systems which incorporate computerized optical/laser measuring for vehicle repair
    • Equipment and software design and software application development for vehicle collision repair, component replacement or vehicle frame evaluation
    • Electronic equipment development and technical support

    Chief® and/or Elektron® has special cooperative programs with many of these OEM Account. If your dealership has or is thinking about opening a body shop, contact Chief Automotive® or Elektron® for information on any available special OEM program service and/or pricing.

    Chief Automotive
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    Ford (USA)





    Kia Motors





    Audi Bentley BMW Bugatti Buick Cadillac Chevrolet Chrysler
    Ford (Europe) Ford (USA) GM GMC Honda Hummer Hyundai Jaguar
    Kia Motors Lamborghini Landrover Lexus Maybach Mercedes-Benz Mini Nissan
    Opel Porsche Renault Seat Skoda Smart Toyota Vauxhall
    Volvo VW

    Chief Automotive Strategic Productivity Partners
    Chief is also an equipment supplier for the following body shop groups:
    911 Collision Centers Craftsman Collision Master Collision Repair
    ABRA Dealer Solutions and Design Mile One Automotive
    Allen Samuels Auto Dealer Group Fix Auto USA North Side Collision
    Autocrafters of FL Fix Auto Canada Percision Collision
    Auto Nations GarageFly, LLC. RTF
    Boyd Group Canada Gerber (Boyd Group) Schmidt’s Collision (NY & FL)
    Caliber Kadell’s (WA, OR, ID) Service King
    Cars Collision Kimac Collision Sterling
    CARSTAR Larry H. Miller Group True2Form (OH, PA, NC & SC)
    CARSTAR Canada Leif Collision (OR & WA) United Auto/Penske Group
    Collex Collision Lithia Group USA Collision (OH)
    Collision Automotive Repair Services, Inc. MAACO Van Tuyl Group
    Collision Solutions Network
    (CSN – Canada)
    Mangussen Car West Vo-Tech Schools
    Collision Revision Manheim

    Info about ISO 9000 Certification

    Chief Automotive Technologies® was the first U.S. structural repair equipment manufacturer to attain the distinction of ISO 9001 Certification! ISO 9001 is a standard that designates quality assurance in product design, production, installation and service after the sale. This is proof that Chief Automotive is a world-class manufacturer and that Chief customers can be assured that the quality of Chief products will be consistent and uncompromised.

    iso 9000