Welcome to the Press Archives!
News Releases from 2012
- Chief Offers Spot Welders with the Most OEM Approvals
Date: 2/09/2012
The dual goals of protecting the passenger compartment and improving fuel economy have driven vehicle manufacturers to use increasing amounts of advanced steels in vehicle design across all price levels. As a result, it is no longer possible to properly repair body damage to most new vehicles in North America without using a powerful spot welder.
- Chief University Releases 2012 Training Schedule
Date: 2/08/2012
Chief University, the trusted training arm of Chief Automotive Technologies, announces its 2012 schedule of hands-on training courses for collision repair technicians, estimators and appraisers.
- The World’s Fastest Lift and Smartest Welder Are Coming to NADA Expo
Date: 1/23/2012
Rotary Lift, Chief Automotive Technologies and Elektron will introduce equipment designed to help dealers increase their fixed operations productivity and profitability at the 2012 NADA Expo in Las Vegas, Feb. 4-6, 2012.
News Releases from 2011
- Chief™ to Provide Training on Design Based Repair, Blueprinting,
and Repairing the New Metals at NACE
Date: 9/21/2011
Chief™ Automotive Technologies will offer training on hot collision repair industry topics including design based repair, blueprinting, and repairing advanced materials during NACE at the Orange County Convention Center in Orlando, Oct. 5-8, 2011.
- Chief Automotive Technologies to Market Elektron Products in North, Central and South America
Date: 8/22/2011
Chief Automotive Technologies has assumed the exclusive marketing and distribution rights to Elektron products in North, Central, and South America, effective immediately.
- Chief Automotove Technologies: Find Us on Facebook & Twitter
Now, collision repair shop owners, technicians, estimators and insurance appraisers can easily access more resources online to find up-to-date company, product and training information.
- OEMs Are Using More Advanced Steel: Can Your Pulling System Handle It?
Chief offers a range of pulling systems that can be used for multiple, simultaneous pulling with equalized pressure.
- Chief University Releases 2011 Training Schedule
Chief University, the trusted training arm of Chief Automotive Technologies, has released its extensive 2011 schedule of hands-on training courses.
- Collision Hub will help Chief™ strengthen existing customer relationships
Chief™ Automotive Technologies has partnered with Collision Hub, the premier professional networking site for the collision repair industry.
- Because You Can’t Fix What You Don’t Know!
New Design Based Repair course for collision repair technicians and estimators.
- New Chief EZ Liner™ Express: Big Pulling Power in a Small, Affordable Package
A compact, in-bay solution for the majority of collision repair jobs, affordably priced at less than $10,000.
Press from 2010
- Buy Now! Depreciate Now! - Shop Owner Magazine 2010
What does an enhanced Section 179 of the Tax Code do for Capital Equipment Purchases in 2010?
- Chief Adds Free Upper Body Bar to Velocity™ Measuring System
Accessory extends laser precision to upper body measurements and suspension analysis
- Chief Helps Shops Take Their Profits to the Max
New VelocityMAX Expands Industry’s Best Measuring System into a Revenue-Generator
- Collision Solutions Network Names Chief an Exclusive Preferred Partner
Chief to supply structural repair and measurement equipment to members throughout Canada
- Chief University Announces Extensive Collision Repair Training in 2010
Classes in structural analysis and repair offered throughout the U.S. and Canada
Chief Automotive Technologies® reserves the right to alter product specifications and/or package components without notice. Optional paint scheme shown. Check with Chief or your local Chief distributor on paint options and pricing.



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